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Marketing Guides and Whitepapers

Download and share our informative – digestible fun-to-read marketing guides. Whether you’re new to digital marketing or a 20-year veteran, you’ll find our resources to be invaluable in helping you improve your marketing results.

How To Warm Up Your IP Address

Find out how to warm up a new IP address the right way.

Do you have a new IP address or are you thinking about getting one? Properly warming up it up is critical in building a good email sending reputation, which is needed for the optimal deliverability of your email campaigns.

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HTML Email Marketing Guide

17-page guide to help you design your HTML email campaigns the right way.

Did you know that… not including a text version of your campaign might cause your email to be marked as SPAM? Our informative marketing guide provides 50+ more great tips to ensure YOUR HTML emails get delivered to the recipients’ inbox.

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2017 Deliverability Benchmark Report

An Analysis of Worldwide Inbox Placement Rates

In Return Path’s latest annual report, they share the state of deliverability. Globally, one in five emails is missing the inbox. With 20 percent of email not reaching the inbox, marketers are missing out on not only potential revenue but also the opportunity to build strong relationships with subscribers.

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20 Email Marketing Mistakes to Avoid

You have one chance to make a first impression. Avoid these email marketing mistakes.

We’ve seen the top mistakes that email marketers – newbies and 10-year veterans alike, consistently make. Based on analysis of nearly a billion emails, we’ve created an informative guide that highlights the errors you should avoid.

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Creating Conversation-Optimized Landing Pages

From ‘Inspiration’ to Analytics

You need ‘conversion-optimized’ landing pages for almost every aspect of your online marketing strategy. We’ll explain how you can craft the best landing pages and use them to track your online marketing results. Perfect resource for beginner and intermediate landing page marketers.

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Essential Marketing Metrics

Beyond the Fluff – Learn which metrics are most important and how to measure them.

Discover which metrics are just for show and which ones actually affect your bottom line. Our informative guide explores popular metrics for different avenues of online marketing, whether they matter for your business, and the one metric that rules them all.

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The Best and Worst Time to Send Email Campaigns

What’s the best day to send email campaigns? Finally answer one of the most asked questions in email marketing.

Based on analysis of nearly a billion emails and interviews with 20 industry experts, we’ve created this informative guide to help you determine the best sending day and time.

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Getting Started Guide

Understand the basics of using Pinpointe in 15 minutes or less.

Sending your first email campaign is a simple task but requires some initial setup before you can begin. By following a few simple steps, you’ll be on your way to sending your first email campaign in Pinpointe in 15 minutes or less.

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