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At the heart of any email campaign is the goal of converting a prospect into a buyer.

If you don’t know detailed information about your buyer – i.e. what motivates them, what their current challenges are, buying triggers, etc. – how can you create an effective email campaign?

If you stop making generalized assumptions about your target market and target them through a buyer persona(s), all facets of your email strategy will improve because you’ll be sending emails your subscribers will actually want to read.

This easy-to-follow guide walks you through the 4 steps of creating an effective buyer persona.

What you’ll get:

This kit explains the whole process of developing a buyer persona.


  • Recommendations/ Tips
  • Comprehensive Customer Questions
  • Detailed Outline of What To Include In Your Persona
  • Free Editable Buyer Persona PowerPoint template

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