At the heart of any email campaign is the goal of converting a prospect into a buyer.
If you don’t know detailed information about your buyer – i.e. what motivates them, what their current challenges are, buying triggers, etc. – how can you create an effective email campaign?
If you stop making generalized assumptions about your target market and target them through a buyer persona(s), all facets of your email strategy will improve because you’ll be sending emails your subscribers will actually want to read.
This easy-to-follow guide walks you through the 4 steps of creating an effective buyer persona.
What you’ll get:
This kit explains the whole process of developing a buyer persona.
- Recommendations/ Tips
- Comprehensive Customer Questions
- Detailed Outline of What To Include In Your Persona
- Free Editable Buyer Persona PowerPoint template