Did you know that drip campaign open rates are about 80% higher than single campaign sends?
And, the average click through rate is 3x higher on drip campaigns when compared to single campaign sends.*
If you are not currently using drip email marketing, or just need a refresher on how to develop a successful drip strategy and measure its success, don’t miss this exclusive on-demand event.
Jeanne Jennings – one of the World’s Top 50 Email Marketing Influencers (Cision), will show you the top five things you need to do to develop a successful, profitable drip marketing campaign, along with what elements to include and how test to boost performance in your next drip marketing campaign.
Learn how to:
- Effectively identify and evaluate drip opportunities – so you can choose the one(s) that will have the most impact on your bottom line
- Strategically determine the right frequency and cadence for your program – so you are working in sync with the customer journey
- Expertly craft a plan for your drip campaign, including a flow chart, data brief and performance projections – so you can execute with ease
- Successfully track and report on the metrics that matter across the entire campaign – and identify areas for potential improvement
- Efficiently ‘clone’ successful campaigns for use with other target audience segments or other products – so that you can truly get the maximum benefit from your time spent